I appreciate marketing, especially if done well. And it’s no secret that customer service holds a special place in my heart. I’ll pay more just for good customer service. Sales.. well, it does go hand in hand with each, but it can be frustrating.
As we all know, automobile salespeople are the whores of the sales world. They go overboard, like aged drama queens without an appreciative audience; when loosed upon a prospective customer, all bets are off. It’s As the Nissan Turns or One Chrysler to Live.
They play variations of good cop/bad cop, claim their dog is dying and do anything to try to identify with you.
When you manage to finally escape the lot, exhausted in both mind and body, they call. When you arrive home there are messages on your machine, filled with false bravado and congratulations; you win! We’ll do the price you want, options you want, just come on back! Don’t fall for it, by the way… it’s just Act II in their strange passion play.
But we’re used to it, right? Grown accustomed to their customs and all that.
Turns out that being so desensitized helps not at all with boat salespeople. They’re a different breed, almost along the lines of order takers. Oh, they’re an affable lot; they’ll smile and shake your hand and talk with you about the model that melts your heart… but don’t sit by the phone waiting for a call. Don’t bother to check your email, because even though they promised to send that information, they won’t. They keep important things to themselves, like manufacturer incentives, loan rates and actual prices.
The high school boyfriends of salespeople, they forgot about you the moment someone with a larger wallet walked through the door.
Is it reverse psychology? Does their aloof behavior make us want to buy even more, just to ‘show them’? I’ll tell you what it makes me want to do: walk away and go to the next dealership.
I’d like a nice medium between fawning and indifference, with a heaping side of information, please.